Mirada
Mirada is a brand strategy and experience design project for a cost-effective B&B in Catalonia’s Priorat region. The project defines Priorat as a soulful, digital-detox destination for Gen Z and Millennial travelers, developing a visual identity and narrative rooted in presence, connection, and slow immersion. It weaves together terroir, wellness, and community through a cohesive brand story and experiential framework, highlighted by a signature guest ritual, “The Star Gathering,” that embodies the brand’s philosophy.
House of Nine
House of Nine is an eclectic luxury members club and boutique hotel in Florence, Italy. The project established a holistic brand strategy aligning its identity with contemporary cultural relevance, repositioning Daisy’s as Florence’s cultural dining stage by blending exclusivity, artistry, and social vibrancy. The brand pillars were redefined and guest journeys where designed through curated rituals and experiential programming. It also included the design and rollout of experiential activations across seasonal launches and a digital marketing strategy spanning Google Ads, Meta, and TripAdvisor to extend the brand’s storytelling online.
San Casciano Classico
Located in the heart of Chianti, the San Casciano Classico Association unites local wineries dedicated to preserving their heritage and strengthening their collective identity. The project established a cohesive brand positioning and narrative defining San Casciano’s role within Chianti, with core brand pillars and a communication strategy to unify fragmented messaging. Storytelling themes centered on heritage, collaboration, and innovation were developed alongside the cultural activation La Notte del Classico, creating a consistent brand voice across digital and experiential touch-points and a strategic framework to reinforce long-term recognition of the San Casciano territory.
Fattoria Cigliano di Sopra
A historic estate in the Chianti Classico region of San Casciano, Val di Pesa, Tuscany, the project focused on refreshing the brand’s visual identity to honor its heritage while embracing a modern vision. Deliverables included a redesigned logo symbolizing timelessness, craftsmanship, and trust; a new wine label system aligned with the brand’s artisanal identity; and updated packaging that balances classic refinement with contemporary simplicity. The result is a cohesive visual language that seamlessly unites tradition and innovation.
